Organic plus paid
See organic and paid performance together.
Bring campaign UTMs, paid account metrics, first-party visits, conversions, and revenue into one reporting loop without hiding unmatched traffic.
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A connected workflow, not another isolated dashboard.
Swell keeps campaign creation, publishing context, first-party measurement, and performance signals close enough to support the next decision.
Compare paid spend with first-party outcomes
Find campaigns with missing or broken attribution
Decide which organic work is worth boosting